Start a Small Jewellery Business From Home With a Wholesale Supplier
by Jihaan Savla on Oct 18, 2026
Quick answer: To start a jewellery business from home, pick one customer group, choose a wholesale supplier you can message directly, start with two or three fast categories such as earrings, mangalsutra and a few sets, describe every piece honestly, and learn from what sells before you add more. Keep your records simple from day one. This guide gives general practice, not tax or legal advice, and it makes no income promises.
Updated October 2026
Fashion jewellery is one of the easier things to begin selling from a spare room, because pieces are small, light and easy to ship. The hard part is not buying stock, it is choosing the right stock and describing it truthfully so customers come back. This guide walks through a practical start. If you are comparing it to opening a shop, see our guide on starting a fashion jewellery retail business in India.
How do I choose who I will sell to?
Start with a group you already know, such as friends, neighbours, colleagues or a college crowd, and think about what they wear. A group that dresses up for weddings needs different stock from a group that wants light office pieces. One clear customer makes every later choice easier, from what to buy to how to photograph it. Our guide to choosing categories uses the same idea for a shop.
How do I find and talk to a wholesale supplier?
Look for a supplier who answers directly and shows you real designs before you commit. At Saloni, ordering is led on WhatsApp at +91 98705 89560: you message with your shop type and the categories you sell, we send relevant designs and rates, you confirm your selection with quantities, we confirm stock and total, and dispatch follows payment. Minimums depend on the category and design, so ask before you plan a budget. Our list of questions to ask a supplier helps you prepare.
Which categories should I start with?
Start narrow. Earrings, daily-wear mangalsutra and a few necklace sets cover many occasions with a small selection. Look at earrings, mangalsutra, necklace sets and bangles and bracelets to see the variety in each category, then choose a few designs in different colours rather than many designs in one colour. Combos from the combo sets collection can give you a few price points from one design.
How do I list and describe pieces honestly?
Say what the jewellery is: fashion or imitation jewellery in plated brass or alloy, not solid gold or real stones. Use your own photos in daylight, show size next to a hand or a coin, and mention colour, closure type and the occasion it suits. Do not promise that the finish never fades, and do not call a piece real if it is not. Honest listings reduce returns and complaints. Our guide to photographing jewellery for selling shows a simple setup.
How do I price, pack and keep records?
Work out your cost per piece, add packing and your time, and then set a price that leaves room for a sale. Our pricing guide explains markup and margin without fixed figures. Pack each piece in a small pouch or box, as shown in the packing guide, and keep a simple sheet of design codes, quantity bought, quantity sold and notes. For GST, registration and other rules, ask an accountant, since requirements depend on your situation.
How do I learn what sells and reorder?
Track which designs sell first and which get questions but no orders. Reorder the fast ones in a small quantity and drop the ones that sit. Do not expect fast growth, and treat the first few months as a test of your customers and your photos. Once you are steady, set up a clear catalogue, as described in our guide to a WhatsApp jewellery catalogue, and plan visits using the Mumbai showroom trip plan.
Saloni Fashion Jewellery supplies fashion jewellery to shops and online sellers from Santacruz West, Mumbai, and photographs are available for the designs you stock. Read the wholesale page or message us on WhatsApp at +91 98705 89560. More guides are in the blog, including the reseller checklist for Instagram and WhatsApp.