Jewellery Guides

buying guide

How gold plating, rhodium plating and oxidised silver are made, how each wears over time,...

daily wear

A practical guide to mangalsutra lengths, black bead patterns, regional differences, and choosing between daily...

earrings

A guide to chandbali, kundan jhumka, meenakari, oxidised and pearl drop jhumkas, and how size,...

retail business

A practical starting guide for opening a fashion jewellery retail shop in India: capital, categories,...

buyer-guide

A map of where wholesale imitation jewellery actually gets bought in Mumbai — Zaveri Bazaar...

business

How the Mumbai imitation jewellery wholesale market works, which areas supply what, and what to...

bridal

Every piece an Indian bride traditionally wears, what each one is called, and which ones...

care guide

Gold plating wears eventually, but most of it is lost to perfume, sweat and bad...

american diamond

Kundan, polki and American diamond look similar in photographs but are three different things. Here...