Selling Jewellery on Instagram and WhatsApp: A Reseller's Sourcing and Listing Checklist
by Jihaan Savla on Oct 17, 2026
Quick answer: Start with a small, focused range, confirm stock and photographs with your supplier before you post, describe materials honestly, and reorder only the designs that sold.
Many of our wholesale buyers sell on Instagram, WhatsApp catalogues and marketplaces without a physical shop. This checklist covers the sourcing and listing steps that save the most trouble.
How should an online seller choose a first range?
Pick two or three categories and go deep before you widen. Earrings, mangalsutra and bangle sets are common starting points because buyers return for them. Small accessories such as finger rings, maang tikka and nose pins can sit beside them; see which accessories to add to a jewellery counter. Our best sellers collection is a sensible place to start while you learn what your own buyers like.
What should I confirm with the supplier before posting?
- Stock is available for each design you plan to post.
- Product photographs are available for the designs you stock.
- Material and finish: ask what the piece is made of so your description is accurate.
- How you will receive the parcel and how you will check it on arrival.
How do I write honest listings?
Say what the piece is: imitation or fashion jewellery, not gold. Never call plated pieces real gold or silver. Buyers trust sellers who describe materials plainly, and returns drop when expectations are correct. Our guide on what imitation jewellery is made of can help you word listings.
How do I keep stock accurate on WhatsApp catalogues?
Update your catalogue as soon as a design sells out, and only post designs you have confirmed. Overselling a design you cannot restock costs more trust than missing one sale.
How do I check a parcel when it arrives?
Open and count it as soon as it arrives, and compare against your order. Our parcel checklist for retailers lists the steps.
Common questions
Do you work with online sellers?
Yes. Sellers on Instagram, WhatsApp catalogues and marketplaces are a growing part of our business, and product photographs are available for the designs you stock.
How do I place an order?
Message us on WhatsApp at +91 98705 89560 with the categories you sell. We send relevant designs and rates, you confirm quantities, we confirm stock and total, and we dispatch once payment is confirmed. See the wholesale page for details.
Can I mix categories in one order?
Yes. Most retailers mix earrings, mangalsutra and a few bridal sets in one order.