How to Set Up and Keep a WhatsApp Catalogue for Jewellery
by Jihaan Savla on Oct 18, 2026
Quick answer: Build your WhatsApp catalogue by category, give every design a short code, use clear daylight photos with one detail shot, write the same few facts for each piece, and update stock the same day it changes. Send broadcasts only to people who asked for them, keep them short and occasional, and always reply to a question with the design code in the message.
Updated October 2026
For many small jewellery sellers, WhatsApp is the shop. Customers scroll, ask a question and order, all in one chat. A messy catalogue loses sales because people cannot find what they want, and a stale one wastes time with pieces that are already sold. This guide covers a simple way to build and keep a catalogue. If you also sell on Instagram, our reseller checklist for Instagram and WhatsApp goes with it.
How should I organise a jewellery catalogue?
Organise by category first, then by occasion or price band, so a customer looking for earrings does not scroll through necklaces. A simple set might be earrings, mangalsutra, necklace sets, bangles and combos. Looking at how a full shop arranges earrings, mangalsutra and necklace sets can give you ideas for your own groups.
How do I name and code my designs?
Give each design a short code that tells you what it is, such as a letter for the category and a running number. Use the same code in the photo caption, your stock sheet and your order notes, so you never have to describe a piece by memory. Keep the supplier's design code in your sheet as well, so reordering is quick. Our guide to simple stock tracking shows a basic sheet you can copy.
What makes a good photo for the catalogue?
Use soft daylight, a plain background and one clear front shot, plus a close-up of the stone work or clasp. Show scale next to a hand or on a neck. Do not over-edit, because colour that looks different on delivery leads to complaints. If your supplier shares product photographs, ask which designs they can send, as photographs are available for designs you stock at Saloni. Our guide to photographing fashion jewellery covers a no-studio setup.
What should I write under each piece?
Keep the same few lines for every piece: the design code, the category, the colour options, the finish and any size or closure note. Say clearly that it is fashion jewellery, and mention the occasion it suits. Add the price only if you are sure it is current. Using the same format every time makes the catalogue easier to scan and easier to update.
How do I keep stock updated?
Update the catalogue the same day stock changes. Mark sold-out designs, remove them or label them back soon, and note low stock so customers know to order early. Do a quick weekly check against your stock sheet and your supplier's list. If you display pieces in a shop as well, see our guide to displaying fashion jewellery for a similar habit.
What is good broadcast etiquette?
Send broadcasts only to people who have asked to be on your list, and let them leave easily. Keep each broadcast short, with one clear photo or a small set, and send them at a steady, modest pace rather than daily. Reply to individual questions personally and quickly, and avoid sharing customer details with anyone. For festive launches, plan messages in advance with our guide to festive season reorders.
Saloni Fashion Jewellery supplies fashion jewellery to shops and online sellers from Santacruz West, Mumbai. Read the wholesale page or message us on WhatsApp at +91 98705 89560. You may also like our guides to starting a jewellery business from home and planning a Mumbai showroom trip, and the rest of the blog.