How to Tag and Label Jewellery: Price Tiers and Design Codes
by Jihaan Savla on Oct 18, 2026
Quick answer: Group your stock into three or four price tiers per category, give every design a short code that matches your supplier's design number, and put a tag on each piece with the code, the tier price and nothing else. Keep one master sheet that links code, cost, tier and stock count. Clear tiers and codes make billing faster, cut price arguments and make reorders simple.
Updated October 2026
A new jewellery shop often has good stock and a messy counter: loose pieces with no price, a handwritten rate in someone's head, and a reorder that starts with 'the gold jhumka, you know the one'. This guide is about the labelling system, not the margin maths, which we cover in how to price fashion jewellery for resale. No fixed numbers are used here, because your rates depend on your suppliers and your town.
What are price tiers and why does a shop need them?
A price tier is a band that a group of similar pieces falls into, for example an entry tier, a middle tier and a premium tier within earrings. Tiers let a customer find something in their budget in seconds, and let you stock a deliberate spread instead of piling up the same price point. Most shoppers decide by budget first, so a counter with clear tiers sells faster than one where every piece has a different rate.
How do I set tiers by category?
Set tiers inside each category, not across the whole shop, because a stud and a bridal set are different purchases. For earrings, tiers might be simple studs, everyday jhumkas and statement pairs. For necklace sets, they might be light daily sets, festive sets and heavy bridal sets. For bangles and bracelets, split by single, pair and full set. Name each tier in plain words so staff can speak the same language.
What should be on a jewellery price tag?
Three things: the design code, the tier price, and the category if space allows. Leave off cost codes, supplier names and long descriptions, since customers read tags and staff do not need to explain them. Use a tag that stays attached, such as a string tag or a sticker on a card, and keep the font large enough to read in poor light. For pieces sold in pairs or sets, tag the set as one unit so nothing is billed twice.
How do I create simple design codes?
Start from your supplier's design number so it matches on every invoice, then add a short prefix for the category, such as E for earrings, N for necklaces and B for bangles. A code like E-1042 tells you category and design at a glance. If the colour varies, add a one or two letter suffix. When you order from us, we send designs and rates over WhatsApp with photographs, so you can keep the design number from the photo as your code. Do not rename designs in your own words, as that creates a second system you have to translate.
How do I keep a master sheet of codes, costs and tiers?
One sheet, one row per design: code, category, tier, cost, selling price and quantity on hand. Update it when stock arrives and when a piece sells out. Our guide to simple stock tracking for a small jewellery shop shows a light way to keep this. The sheet turns reorders from a guess into a list, because the codes that sold out first are the codes you reorder first.
How do I keep tags consistent when I run offers?
Do not rewrite tags for every offer. Put a visible sign on the display for the offer, and keep the tag price unchanged so you can return to it. Keep offers inside a tier, for example on the entry tier of one category, rather than across the shop. That protects your better tiers and keeps billing simple. Where the shop display matters as well, see how to display fashion jewellery in a small shop.
How often should I review tiers and tags?
Look at the tiers once a season. If one tier sells out fast, add depth there; if one tier never moves, change the designs, not only the price. Fashion jewellery is driven by design and occasion, so tiers that matched last year's wedding season may not match this one. Our guide on stocking for wedding season helps you decide how deep to go before the busy months.
Once your system is in place, the next two problems are handling complaints calmly, covered in how to handle complaints and damaged pieces in a jewellery shop, and presenting wedding-season pieces, covered in wedding-season tips for a boutique. More guides are on the Saloni blog. To order, read the wholesale page or WhatsApp +91 98705 89560 with your shop type and the categories you want, and we will send designs and rates.