How to Check Imitation Jewellery Quality Before Buying
by Jihaan Savla on Aug 31, 2026
Good imitation jewellery comes down to three things: the base metal, the plating over it, and the finishing. A good piece uses brass or a properly prepared alloy, a real layer of gold or rhodium, clean edges, tight stones, and smooth clasps. A bad piece hides a rough casting under a flash of colour that rubs off in weeks. Most of that you can judge in your hand, in under a minute.
How do I check the base metal quality?
Most fashion jewellery is cast in brass or in a zinc alloy, often called zamak or "pot metal". Brass holds plating better and keeps fine detail sharper. Zinc alloy is lighter and cheaper, casts detail well, but needs extra plating layers to bond and can turn brittle. Pick it up: brass has a solid weight and a warm yellow tone at any worn spot, while a very light piece, or one showing grey metal where the plating has rubbed, is low-grade alloy. Then check the raw finish along inside edges and the back. Sharp edges, pits or bubbles in the metal, seam lines from the mould, and burrs on earring posts or clasp tips all mean the casting was not cleaned up before plating. Plating does not hide those, it follows them.
How can I tell if the plating is thick enough?
Plating is measured in microns. A "flash" plating is under about 0.2 microns; it is colour only and wears through in weeks. Everyday gold plating is around 1 to 3 microns; heavy gold plating means 2.5 microns or more, the range a deliberately heavy coat sold as one gram gold falls in. Rhodium, the bright white finish over silver-tone metal, is usually 0.75 to 1 micron; it is harder and more scratch-resistant than gold at the same thickness, but still needs redoing after 12 to 18 months. You cannot see microns by eye, so ask the supplier plainly: base metal, plating type, micron count, and whether there is an anti-tarnish lacquer or e-coat on top. Then check where plating fails first: clasps, ring shanks, the inside of bangles, and chain links that rub. Our guides on gold-plated vs rhodium vs oxidised silver and caring for gold-plated jewellery cover how each finish wears.
How do I know if the stones are set well?
Stones are held by metal or by glue. Prong-set and bezel-set stones are gripped by metal and last longest; glued stones are normal and fine when done well, as long as the glue is clean and hidden. Press each stone with a fingertip, or tap the piece against your palm. A stone that shifts, clicks, or drops is a reject, and across a tray of samples it means the whole lot is loosely set. Glue seeped onto the stone face, or a cloudy ring around the setting, is poor work. For CZ or American diamond, facets should be even and meet at clean points, with no chipped edges or milky patches. On kundan-style pieces the foil behind the stone should sit flat and unbroken; if it is lifting or spotted, moisture has got in and the shine will fade.
What should I check on the clasps and earring backs?
Findings are the small working parts, and they fail first because they move the most. An earring post should be straight, polished, and long enough to sit through the ear with room for the back; screw backs hold better than push backs for heavier studs. On necklaces a lobster clasp is most secure, a spring ring is acceptable, an S-hook is weakest, and any clasp should spring back cleanly. Check the jump rings joining parts: soldered or closed rings hold, while open rings you can pull apart with a nail will drop charms in a customer's hands. On bangles and kadas the hinge and box clasp should line up and click shut with a firm, even fit, not a wobble. On adjustable chains the slider should move smoothly and hold position.
Is the jewellery safe for sensitive skin?
Many customers react to fashion jewellery. Usually it is copper in the alloy reacting with sweat, leaving a green mark that washes off; fewer react to nickel, a true allergy. For earrings especially, ask for nickel-free or nickel-safe plating. As a reference, the European standard limits nickel release to 0.5 micrograms per square centimetre per week for skin contact, and 0.2 for posts that go through a piercing; a supplier selling to export markets should know these numbers. We cover the difference between a copper reaction and a nickel allergy in why fashion jewellery reacts with skin.
How do I check quality across a bulk order?
One good sample does not mean a good lot. When a bulk order arrives, pull ten to twenty pieces at random from different boxes and lay them on a white tray. The gold or silver tone should match across all of them; a mix of warm and pale gold in one design means the plating bath was not controlled. For paired items, hold the pair together and check they match in size, colour, and stone placement. Check plating coverage on the back and in the recesses, not only the front, and that stones are all present and tight. Then check the packing: each piece in its own poly bag, ideally with an anti-tarnish tab, so pieces do not rub or oxidise in transit.
How do I judge a wholesale jewellery supplier?
The piece tells you about one order; the supplier tells you about the next fifty. One worth staying with states the base metal and plating spec openly, photographs its own stock rather than borrowed catalogue images, gives a clear minimum order quantity and honest lead time, and handles replacements in writing when plating or stones fail within a fair period. Ask one more thing: do you manufacture, or buy and resell. A manufacturer can tell you exactly what is in the metal and fix a problem at source; a reseller repeats what they were told. We manufacture our own range in Santacruz West, Mumbai, which is why we can put plating numbers in writing. If you are still mapping the market, see where to buy wholesale fashion jewellery in Mumbai; to spot a fake supplier before you pay, see how to avoid wholesale jewellery scams; and common trade questions are on our FAQ page.
What is a quick way to check a piece at the counter?
Sixty seconds, in this order:
- Weight: solid in the hand, with a yellow worn spot (brass) not grey (cheap alloy).
- Edges: feel posts, clasps, and inner rims for burrs and sharpness.
- Plating: check clasps, ring shanks, and bangle insides for early wear.
- Stones: press two or three for movement; look for glue haze or chips.
- Clasp: open and close it three times; it must spring back, jump rings closed.
- Back: check the plating and finishing carry through to the reverse.
If it passes all six, order a sample set. If it fails two or more, the low price is not a saving.
At SFJ we would rather tell you the base metal and the micron count up front than have a piece come back. To check a specific design, or ask what an item is plated with, message us on WhatsApp at +91 98705 89560 or see our wholesale page.