How to Split a Jewellery Stock Budget Across Price Bands

Many new retailers spend the whole budget on a few expensive sets and then find the counter has nothing for the customer who wants a small purchase. Planning by price band avoids that. This guide shows a simple way to do it.

Why plan stock by price band?

Customers decide on price first. A shopper with a small budget walks out if she sees only large sets, and a bride walks out if she sees only small studs. Covering each band keeps more customers buying.

What does the price spread look like on our catalogue?

On the Saloni retail site, the under Rs 300 collection holds about 55 designs, under Rs 500 holds 207, and under Rs 1000 holds 435 out of 875 designs in total. These are retail prices and counts, so use them only to see the shape of the range. Wholesale rates are shared on request.

How do I split the budget across bands?

• Low band (small pieces): nose pins, studs, simple tikkas and rings. These are quick, low-risk purchases and a good way to bring people to the counter.
• Middle band: jhumkas, dangle earrings, bangle sets and lighter necklace sets for regular customers and gifts.
• Top band: choker and bridal sets for wedding and festival demand. Buy fewer designs here, and add more closer to the season.

A common starting point is more designs in the low and middle bands and fewer in the top band, then shift the split as you learn your customers. Treat this as a starting idea, not a rule.

How do I know when to move money between bands?

Keep a simple sheet of what sold and what stayed. Our guide on simple stock tracking shows how. If the low band sells out first, reorder there. If the top band sits, do not add to it until the next season. Read how to plan festive season reorders for timing.

How should I price each band for resale?

Work out your markup per band, and keep prices clean and consistent on the tags. Our resale pricing guide explains markup and margin, and the tagging guide covers price tiers and design codes.

Where do I start ordering?

Read the wholesale page to see how ordering works, or message us on WhatsApp at +91 98705 89560 with your budget and the bands you want to cover.

Common questions

How should a small shop split its stock budget?

Start with a base of low-priced pieces that sell fast, add a middle band for regular customers, and keep a small top band for festive and wedding demand. Adjust after you see what your own customers buy.

Where can I see how many designs sit in each price band?

The Saloni site lists collections by price, such as jewellery under Rs 300, Rs 500 and Rs 1000, so you can see the spread of designs in each band.

How do I get wholesale rates?

Message on WhatsApp at +91 98705 89560 or read the wholesale page for how ordering works.