Quick answer: The 2026 festival dates for a jewellery counter are Karwa Chauth on Thursday 29 October, Dhanteras on Friday 6 November, Diwali on Sunday 8 November, Bhai Dooj on Wednesday 11 November and Chhath Puja from 13 to 16 November. Stock red kundan sets, mangalsutra and bangles first, then gifts and decor for Dhanteras and Diwali, then earrings and combos for Bhai Dooj. Diwali stock tends to clear well before festival week, so send your list early and ask on WhatsApp what is available now.
Updated October 2026
Shops that plan the festive season by date, not by feeling, tend to run out of the right pieces less often. This calendar is for retailers, boutiques and online sellers who buy fashion jewellery for resale. It lists the key dates, what usually sells first at each one, and when to place and top up orders. It uses general retail patterns and facts from our wholesale page, and it does not rely on any figures. Dates come from panchang sources, and local panchangs can shift a day, so confirm with your own calendar.
For the wider year, see the fashion jewellery buying calendar.
Which festival dates matter for a jewellery shop in 2026?
Five dates shape festive demand this season: Karwa Chauth on Thursday 29 October, Dhanteras on Friday 6 November, Diwali on Sunday 8 November, Bhai Dooj on Wednesday 11 November and Chhath Puja from 13 to 16 November. Customers usually buy before each date and not on it, so your stock needs to be on the counter well ahead.
- Thursday 29 October 2026: Karwa Chauth
- Friday 6 November 2026: Dhanteras
- Sunday 8 November 2026: Diwali and Lakshmi Puja
- Wednesday 11 November 2026: Bhai Dooj
- 13 to 16 November 2026: Chhath Puja, with the main day around 15 November
What sells first at each date?
Karwa Chauth customers look for red and maroon kundan sets, mangalsutra and bangle sets. Dhanteras brings small gifts and pooja items such as diyas and murti. Diwali week is about complete sets, gifts and return-gift combos. Bhai Dooj favours earrings, bangles and combos that work as sister gifts, and Chhath customers look for traditional sets, bangles and mangalsutra.
For the shopper side of the same dates, see our Diwali 2026 jewellery calendar. Our wholesale page notes that bridal sets, bangles and diyas move fastest in this season. Browse necklace sets, bangles and bracelets, mangalsutra and diyas to see the range.
When should I place my festive orders?
As early as you can. Diwali stock in particular tends to clear well before the festival week, and Karwa Chauth is close, so message us on WhatsApp at +91 98705 89560 to ask what is available now before you build a list. For Dhanteras and Diwali, send your category list this week. Bhai Dooj and Chhath lines can follow once your first order is on the shelf. Ask us about dispatch timing for your city when you send your list, and tell us if you are selling online, since photographs can speed up your own listing work.
Our guide to planning festive season reorders explains how to split orders across the season.
How should I split my stock across categories?
Most retailers mix categories and avoid going deep on a single line. A typical order combines earrings, mangalsutra and one or two bridal or festive sets, with earrings as the highest-volume line. Add a small range of combo sets to cover several price points from one design, and use decor accents if you want pooja items beside jewellery. Keep a few low-cost gift pieces near the billing counter, since festive shoppers often add one more item while they wait.
For counter layout and gift ideas, read how to stock a gift jewellery counter for Rakhi and Diwali.
How do I place a wholesale order with Saloni?
Message us on WhatsApp at +91 98705 89560. Tell us what kind of shop you run and which categories you sell. We send relevant designs and rates for those categories, you confirm your selection with quantities, we confirm stock and total, and we dispatch once payment is confirmed. Minimums depend on the category and design, so we tell you what applies when you message. Photographs are available for the designs you shortlist.
For the full process, read how to order wholesale jewellery in India or open the wholesale page.
When should I reorder fast movers?
Reorder as soon as a design starts selling through, and do not wait for the shelf to empty. Note which colours and categories sold after Karwa Chauth and Dhanteras, and use that list for your next message to us. Late reorders may not come in time for the festival itself, so treat Diwali week as selling the stock you already have and plan the next order for the wedding season. Keep a running sheet with design, colour and the day it sold out, which makes the next conversation with a supplier much quicker.
Our wedding season stocking plan picks up where this calendar ends.
Can I visit the showroom or order as an online seller?
Yes to both. Buyers travelling to Mumbai are welcome at our Santacruz West showroom, and it helps to message ahead on WhatsApp so we can have the categories you want ready. Online sellers on Instagram, WhatsApp catalogues and marketplaces are welcome too, and we ship across India.
Ready to plan your festive order? Message Saloni Fashion Jewellery on WhatsApp at +91 98705 89560 with your shop type and categories, or read the wholesale page. More retailer guides are on the Saloni blog.
When the festival is over, review your Diwali jewellery sales in a simple sheet and plan the winter wedding season stock for your boutique.
