Saloni Fashion Jewellery is a manufacturer and wholesale supplier of imitation and fashion jewellery, working from our base in Santacruz West, Mumbai since 2010. We design and manufacture jewellery in-house, working directly with our own manufacturing team on every order, and supply retailers, boutiques, wedding stylists and online sellers across India.

Design and manufacturing

Every piece starts in our Mumbai workshop. Our founders grew up in the trade, and we still work directly with the same manufacturing team on every design - from a single sample to a bulk repeat order. That closeness is why questions about plating, weight or finish get answered by someone who has actually handled the piece, not a call centre reading off a spec sheet.

What we manufacture

Over 870 active designs across 30+ categories come out of our workshop, covering:

  • Bridal and festive: kundan necklace sets, chokers, harams, maang tikka, nath, hathphool, kamarband
  • Earrings: jhumkas, studs, chandbalis, chandelier drops - our highest-volume line
  • Daily wear: mangalsutra, light chains, adjustable rings
  • Wrist: bangle sets, kadas, bracelets
  • Pooja and decor: murtis, diyas, sindoor dibbis

Materials and plating

Our pieces are built on a brass or alloy base, finished in gold plating, antique gold plating, rhodium plating or an oxidised silver finish depending on the design. Stone work is largely kundan, CZ (cubic zirconia) and pearl. For a full breakdown of what each plating type means for wear and care, see our gold-plated vs rhodium vs oxidised silver guide.

Quality across every order

Whether an order is for one piece or one thousand, it passes through the same finishing checks before it ships - the same plating, weight and stone-setting standard our own retail customers see. We would rather a retailer test a small quantity first than promise a scale of quality we cannot actually hold across a bulk repeat. If something in a shipment does not match what was agreed, message us directly - you are talking to the people who made it, not a support ticket queue.

For buyers who want to check a specific piece before ordering in bulk, our imitation jewellery quality-check guide covers what to look for in plating, weight and stone setting.

Visiting our Mumbai workshop and showroom

Buyers travelling to Mumbai can see stock and finished pieces in person at F 80, 81 & 82, Hi Life, Phirozshah Mehta Road, Santacruz (West), Mumbai 400054, close to Santacruz railway station and well connected from Bandra, Khar, Vile Parle and Andheri. Message ahead on WhatsApp so we can have the categories you are interested in ready when you arrive.

Manufacturer questions

Is Saloni a manufacturer or a trader?

Manufacturer and wholesale supplier. We design and manufacture our own jewellery from our Mumbai workshop, working directly with our own manufacturing team rather than reselling stock sourced from elsewhere.

Where is your manufacturing based?

Santacruz West, Mumbai - the same address as our wholesale showroom, F 80, 81 & 82, Hi Life, Phirozshah Mehta Road, Santacruz (West), Mumbai 400054.

What materials do you use?

A brass or alloy base with gold plating, antique gold plating, rhodium plating or an oxidised silver finish, depending on the design, along with kundan, CZ and pearl stone work. See our plating guide for the differences.

How do you keep quality consistent across bulk orders?

The same finishing checks apply whether an order is one piece or one thousand. We would rather a new buyer test a small quantity first than promise consistency at a scale we have not actually proven to them yet.

Can I order wholesale directly from the manufacturer?

Yes. See our wholesale ordering page for minimum order details, how to place an order, and shipping outside Mumbai.

Ready to talk to the people who make it? WhatsApp +91 98705 89560 or browse our full catalogue.